Eurovision 2024: a record-breaking year 🌍🎤
Once again this year, the whole of Europe has gathered around a television at 21:00 CET to watch Eurovision 2024 with family and friends and applauding the coronation of Switzerland's Nemo shortly before 1 a.m. with his performance The Code. The various broadcasters of the competition in Europe and beyond have shared their audience figures, and there were 163 million viewers for the final. A million more than last year. But it was above all the audience share among young people aged 15 to 24 that increased, reaching an all-time high of 58.6% during the final, demonstrating Eurovision's success with the younger generation.
Among the participating countries, Germany also recorded the highest audience figures for the final, with 8.1 million viewers on Das Erste and ONE. The United Kingdom followed with 7.7 million viewers on BBC One. Other European countries also set all-time audience records: France with 5.4 million (up 1.9 million on 2023) and Greece. Croatia set a new record with 11 million viewers and an audience share of 73.2%.
The rise of Eurovision 2024 on social networks🚀
TikTok, the official sponsor, was a real springboard for the competition this year. Videos using the hashtag #Eurovision2024 garnered 6.5 billion views, an increase of 1.7 billion compared to last year. Nearly 500 million accounts were reached (486 million on TikTok and 69 million on Instagram), resulting in record interaction via these two platforms and YouTube, with millions of views. The official Eurovision YouTube channel attracted 7.3 million unique visitors during the week of the live shows and 2.5 million people downloaded the Eurovision mobile application.
🎶 As for the streaming platforms, on 12 May, the official ESC 2024 playlist was the most listened to worldwide on Spotify. At the same time, 6 Eurovision 2024 tracks entered Spotify's global Top 200. Who says Eurovision doesn't produce good music?
And the Eurovision Village?
An estimated 82,000 visitors came to the Eurovision village in Malmö during the week of the event. 110 journalists from more than 54 countries covered the event on site. During the rehearsals and live shows, visitors from 92 countries were in the Malmö Arena (for 37 participating countries).
Eurovision continues to generate worldwide musical success, with Swiss winner Nemo's song "The Code" climbing the charts in many countries. Despite the unfortunate controversies that marred Eurovision week, interest in the contest continues unabated, reaching new heights thanks to the complementarity of television and digital platforms. United by MusicThe 2024 edition marked a turning point in the history of the competition.
